Legacy
Visual Identities
Legacy is a part of a large network of sub-programs that all form together to make one school and one brand. And while still needing to exist within brand regulations, they need distinct visual identities so it's easier for parents and students to navigate, not only on campus but online. Both of these projects were done with support from my Creative Manager, who helped address brand guidelines and establish the final direction for both of these projects.
Final brand presentation slide and on-campus flyer to inform parents
Legacy Kids Care
Legacy Kids Care (known by Legacy parents, students, and teachers as LKC) is an after and before-school program for Legacy students to help support families that need accommodation outside the traditional pick-up and drop-off times. While it is a part of the Legacy Brand, it isn’t a free program and has different staff. In addition, it is separate from Legacy’s message of excellent education, while staff assist with homework and projects, it doesn’t offer tutoring or extended learning. It is simply meant to be a safe, protected environment for your child with trusted adults on campus.
I provided all the preliminary content for this project. Doing outside research and finding inspiration that ultimately led to me drafting a few finalized visual identities for my creative manager, who made some adjustments and finalized them within the limitations of the brand that she felt comfortable with. I then took her finalized lock-up and built out all the respective collateral, such as flyers, banners, A-frames, and so on.
LKC A-frame sign for on-campus
Collage of some process lockups
Final brand presentation slide and on-campus a-frame for driveline
Summer Camp
This past year, we re-launched Legacy Summer Camp and opened up a few campus locations to the public. Previously, Legacy Summer Camp was a paid program that only Legacy Students could enroll in and lasted 6-8 weeks in the summer, and involved fun and engaging tasks for our students. But opening up the program to the public meant that the visual identity needed to be updated and a new campaign launched. They requested something fun and exciting that could appeal to all families, even the ones not already enrolled in Legacy.
Similar to the Legacy Kids Care project, I was responsible for drafting the preliminary steps of this project, doing research and pulling inspiration, and then presenting it to my creative manager, who edited it and set limitations on the brand. I was then responsible for building out the rest of the collateral, including the icons, t-shirts, flyers, and so on.
The Summer Camp program is owned by a different department in our company that functions, in this context, similarly to a client. Opening the program up to the public caused a lot of challenges within department communication, which required our creative team to be very flexible on design and deadlines, sometimes producing same-day edits for products to be ordered in time. However, Legacy summer camp was a huge success, and all the hard work resulted in happy students and more attendees than ever.
Digital Advertising for Facebook
